Icon Library for Harris Teeter

49 icons | 3 divices

The goal of this project was to design a set of icons for Harris Teeter’s in-store digital product adverts, educating customers on the background, ingredients, and taste of specific grocery brands. Harris Teeter provided brand colors and a few rough examples for inspiration. The retailer ultimately decided to remove the icons from the final adverts. The following presentation highlights how the icons would have been incorporated had the retailer chosen to keep them in the design.